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Only Human
<span class="medium-text">“Only Human” is a conceptual rebrand for Launch by NTT DATA, designed to shift the brand’s go-to-market messaging and visual narrative. The concept redefines “only human” not as a limitation, but as Launch’s driving mission—empowering human potential to solve complex problems, innovate, and advance in meaningful ways. This project embodies a strategic and creative transformation, aiming to build a brand identity that resonates on both an emotional and aspirational level with enterprises and clients.</span>
Client
Launch by NTT DATA
Role
Creative Director
Designer
Editor
Launch brand manifesto
Conclusion
The “Only Human” concept redefines Launch by NTT DATA’s brand identity by placing the human experience at the center of its mission. This cohesive direction—spanning advertising, visual design, and digital experiences—invites clients to see Launch not just as a tech provider but as a partner in the human journey of innovation. The conceptual project establishes a foundation for future storytelling, building a brand presence that is both memorable and uniquely human.
