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FRNZY

<span class="medium-text">How do you bring a fresh, engaging experience to health and wellness? Enter FRNZY—a mobile app that combines fun, fast-paced mini-games with simple, effective health tips for a balanced lifestyle. Designed to engage younger audiences, FRNZY challenges players with brain teasers and reaction-based games to boost mental acuity while subtly integrating wellness advice. Users can earn trophies, compete on leaderboards, and share achievements with friends, creating a community around healthy living.</span>

Client
CareFirst BCBS
Role
Art Director
Designer
Conclusion
In just a few months, FRNZY achieved over 16,000 downloads across 100 countries, unlocked 28,000 motivational trophies, and delivered nearly 1 million wellness messages. With a 4.5-star rating, FRNZY shows that a healthy lifestyle doesn’t need to feel like a chore—it can be fun, fast, and social.
Motion Direction
UX/ UI
Brand Positioning