<span class="medium-text">Over the course of eight years, I partnered with Hartland Winery to craft and evolve a brand that resonates deeply with its audience while standing out in a competitive market. Beginning with thorough research and discovery, I developed a comprehensive brand strategy, tone, and visual identity that positioned the winery as a premier destination for wine enthusiasts. From the initial concepts to execution, I worked across all facets of the brand, including style guides, advertising campaigns, website design, packaging, signage, and print collateral, ensuring a cohesive and impactful presence across all touchpoints.</span>

<span class="medium-text">In collaboration with the owners, I conducted regular brand evaluations and strategic reassessments, keeping the brand fresh, relevant, and aligned with market trends. These efforts led to an increase in brand engagement and established Hartland Winery as a standout name in the Indiana wine industry.</span>